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CloseCracking the European Code: How we support OEMs entering Europe
Learn more about how we support OEMs breakthrough in Europe, across every stage – from product planning to pricing and fleet positioning – with data tools trusted in over 60% of European launches.
ALIGN CONCEPT & SPECIFICATIONS WITH EUROPEAN EXPECTATIONS
Ensure your vehicles meet the tastes and functional expectations of European customers
UNDERSTAND MARKET POSITION & RESIDUAL VALUE POTENTIAL
Understand how to position your brand and models competitively within the complex European landscape
MEET FLEET REQUIREMENTS & ENSURE COST COMPETITIVENESS
Demonstrate cost competitiveness through strong Total Cost of Ownership (TCO) performance
Yes, please contact me about our European strategy
End-to-end European market strategy
As the data partner of choice for the top 10 international leasing companies, banks and major insurers – our insights are a standard reference across the industry. Our solutions help OEMs optimise vehicle launches, benchmark residual values, and analyse total ownership costs – ensuring strong market entry and long-term success.
Car To Market
Successfully launching in Europe means more than meeting standards, it requires aligning your vehicle with local customer expectations and competitive benchmarks.
Car To Market is a proven pre-launch study used in over 60% of new model launches across Europe. It helps OEMs fine-tune their vehicles up to four years before launch – optimising concept, specifications, and pricing to drive stronger residual values and market acceptance.
With Car To Market, you benefit from:
- Data-backed forecasts to support confident decision-making
- Guidance on trims, features, and pricing strategy
- Insight into residual value drivers like usability, energy efficiency, and perceived quality
- A clear benchmark against competitors
Residual Value Monitor
Residual values are a key driver of new car sales in Europe, especially for fleet and leasing markets. For OEMs, understanding how your vehicles compare to the competition is essential to building a strong, profitable presence.
Residual Value Monitor gives you clear, data-backed insight into how your models perform across 17 European markets, by powertrain, segment, and brand. Easily benchmark against competitors and monitor residual value trends over time to refine your pricing, product, and incentive strategies.
With Residual Value Monitor, you can:
- Benchmark residual values across models, markets, and age-mileage profiles
- Analyse 4 years of historical data to spot trends and shifts
- Evaluate the residual value impact of specs, trims, and equipment
- Identify underperforming models and take action
Car Cost Expert
Total Cost of Ownership (TCO) is a key decision factor for European leasing companies and corporate fleets. For OEMs, demonstrating cost competitiveness is essential to winning tenders and gaining long-term traction in the region.
Car Cost Expert gives you a detailed breakdown of all cost elements; from depreciation and financing to energy, service, and insurance, across 12 key European markets. With over 600 model ranges and 300+ use-case scenarios, you get the full picture to position your vehicles competitively.
With Car Cost Expert, you can:
- Simulate TCO for different trims, powertrains, and equipment levels
- Benchmark your models against rivals in real-world fleet scenarios
- Support pricing, discounting, and product strategy with hard data
- Generate fleet-ready sales material that highlights your TCO edge